putri SA, Yohana C, Yusuf M. Pengaruh Viral Marketing, Celebrity Endorser, dan Brand Awareness Terhadap Purchase Intention Produk Dessert Box. JBMK [Internet]. 2022Jan.1 [cited 2024May6];2(3):769-86. Available from: http://103.8.12.68/index.php/jbmk/article/view/276